My recent work with musician Grace Gachot involved creating a variety of graphics. Grace wanted a logo and icon that was truly unique and fit the fairytale theme that is ongoing in her music, I was also tasked to create merch designs for her upcoming single 'Built to be Bad' in a more minimal and modern aesthetic.

The Her Project is a group assignment for my master's in Fashion Marketing which received a distinction. It involved creating a made-up innovative brand concept and presenting it through a brand book. We all had different tasks assigned to us in the group and I was in charge of the design. The brand book goes in-depth into our brand, from its place in the market, target audience, aesthetic and much more.

She Crew is a passion project involving creating a concept for an environmentally friendly sanitary pad brand. The aim was to create a brand that presented femininity and softness through its logo, branding and packaging design, as well as using aesthetically pleasing imagery to strengthen the brand image. This project explores logo design, packaging design and social media.

For my final project for my master's, I focused on creating a business output in the form of a swapping app concept aimed at Generation Z and Millenials to inspire a more sustainable and circular approach to shopping for clothes. The proposal provides a mixture of brand design, UI design, and a business and marketing plan, using primary and secondary research to formulate an effective business output.